When you're asked to redesign old spice.com, you go straight to the store and buy the entire deodorant aisle. I was assigned to lead the charge in UX and assisted Mark Shepherd in UI design. I'm proud to label it my most memorable and ridiculously manly smelling site. #swag
Working alongsideEric Baldwin, Creative Director of Old Spice, I was pushed to think outside the box and make deodorant fun and entertaining with the typography lockups.