![](https://cdn.myportfolio.com/54111131f3b0c8b0b8c5be2d0f589148/f3d1b698155404764622ab1c_rw_1920.jpg?h=640036c1a3a5db43ec0d6d0ee6da0881)
![](https://cdn.myportfolio.com/54111131f3b0c8b0b8c5be2d0f589148/4ee26fe3e5349c15b476c4ab_rw_1200.jpg?h=e3f01a50204585d9550cecd166550767)
Working alongside Eric Baldwin, Creative Director of Old Spice, I was pushed to think outside the box and make deodorant fun and entertaining with the typography lockups.
![](https://cdn.myportfolio.com/54111131f3b0c8b0b8c5be2d0f589148/a80cb73621bf308bda56fcdb_rw_1200.jpg?h=1787663d5ad569601889d55dd20d54e6)
![](https://cdn.myportfolio.com/54111131f3b0c8b0b8c5be2d0f589148/a91320f2f17bd6a9ee4d3c3c_rw_1200.jpg?h=5f78dd03f1012a46a3273ade2bcdb666)
![](https://cdn.myportfolio.com/54111131f3b0c8b0b8c5be2d0f589148/04d50902949e7141d5df94c7_rw_1200.jpg?h=8d064d98da0d8b376dc22571ee508b97)
![](https://cdn.myportfolio.com/54111131f3b0c8b0b8c5be2d0f589148/147f7a17cc0f429ce2e45295_rw_1200.jpg?h=d94d7df4c42319fb65b3c7a85903c7a8)
![](https://cdn.myportfolio.com/54111131f3b0c8b0b8c5be2d0f589148/cfc7596ca94d0ddd7cb877c3_rw_1200.jpg?h=5bda2551fa1b099c72ff3c443f759e4f)
![](https://cdn.myportfolio.com/54111131f3b0c8b0b8c5be2d0f589148/876482316b83afbcf8b8f08b_rw_1200.jpg?h=1f8927f103c6d1af0e3a18302f0fb6e9)
The rest was hysterical history.
"the digital hit of 2010" - Ad Age
When you're asked to redesign old spice.com, you go straight to the store and buy the entire deodorant aisle. I was assigned to lead the charge in UX and assisted Mark Shepherd in UI design. I'm proud to label it my most memorable and ridiculously manly smelling site. #swag