Working alongside Eric Baldwin, Creative Director of Old Spice, I was pushed to think outside the box and make deodorant fun and entertaining with the typography lockups.
The rest was hysterical history.
When you're asked to redesign old spice.com, you go straight to the store and buy the entire deodorant aisle. I was assigned to lead the charge in UX and assisted Mark Shepherd in UI design. I'm proud to label it my most memorable and ridiculously manly smelling site. #swag