Artificial Named Finalist in Software Category of Fast Company’s 2022 World Changing Ideas Awards
Despite $10B spent annually on lab informatics and automation software, unifying data models and platforms remain absent. With Artificial, you can now service the needs of robots, humans and various entities to orchestrate their whole lab.
The first mission was to create a flexible design system that serves our lab friends. We discovered that one of the most informative views to see lab operations is from an aerial view. Much like the blueprint of a home, when we surface this comprehensive view, we give scientists the clarity to inspect and orchestrate how a lab runs.
Why the /.?
Robots are at the heart of any automated lab. Zoom in at a lab blueprint and you'll find swift motions of a robotic arm. This is where Artificial meets its responsive & meaningful logo family. In addition, there is significance in the forward-slash at Artificial. It is a powerful mark-up language that enables scientists who have no coding experience to write step-by-step guides to their experiments. When deconstructed, you'll find that /. makes up the official Artificial logo icon.
The Artificial Product Suite consists of 4 applications
01 | Labs
Digitize your lab
Digitize your lab
02 | Assistants
Design Digital Assistants
Design Digital Assistants
03 | Workflows
Define Your Workflows
Define Your Workflows
04 | LabOps
Run & Orchestrate Your Lab
Run & Orchestrate Your Lab
At Artificial, I led the product transformation initiative that took an an engineer designed application to an entire suite of products that effectively served our audiences in a unified way. In addition, I designed a flexible brand, website and marketing library. In close collaboration with with our marketing extraordinaire: Betty Liu and relentlessly hard-working development partner Abdul Zainos of Xaicode, we successfully launched artificial.com with a defined brand style guide, succinct story and immersive experience.
TEAM MANIFESTO
As designers at Artificial, we believe that the best tools come from building with users, not just for them. We take pride in our role to improve industry practices that are currently labor-intensive, messy, untraceable and difficult to reproduce. Through meaningful collaborations with our partners—UX workshops, feature planning, design reviews and beyond—we can ultimately drive our industry forward in a positive and responsible way.