Trakt

Have you ever heard of “scrobbling”? It is a technology that allows you to track every TV show and movie you watch. Trakt.tv brings this service to over half a million users.

This was a fun collaborative effort with Darick Dang, the most hard working creative I know in Portland. We started from the most basic thoughts of the media world. The play, pause, fast forward, stop, etc. Of course all of these were already taken by every other entertainment company out there. The magic button was in the bold, red, round, record circle. Utilizing the basic shape of this iconic button, we incorporated the letter ‘T’ in such a way that allows their logo to stand strong amongst the hundreds and thousands of TV and movie apps.
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